100+ Financial Advisor Leads within 3 Months of Targeting a Cold Audience


Client Intro:

A financial advisor, tired of his 9-5 routine, started a marketing agency to capture more business from Facebook Ads. Let us show you how we helped him do it!

The Challenge

To get high-ticked agency leads within a limited advertising budget and without the help of any past data.

The Process

To achieve the numbers we were looking for, we:

–        Built a new funnel from scratch.

–        Focused on cold audiences (due to a lack of past data).

–        Kick started a CBO campaign with at least 3 ad sets.

–        Started off with substantially large audiences, giving Facebook more room to optimize for the best results.

–        Continually tested multiple new creatives and ad copies designed to appeal to potential customers.

–        Conducted 4 weeks of rigorous RFT testing.

The Results

From 14th Oct 2020 to 11th Jan 2020, we:

–        Managed to reel in 106 leads.

–        Achieved a minimal Cost Per lead of $47, with a total ad spend of $5,017.