106 Financial Advisor Leads within 3 Months of Targeting A Cold Audience


Client Intro:

A financial advisor, tired of his 9-5 routine, recently started a marketing agency to capture more business from Facebook Ads. Let us show you how we helped him do it!

The Challenges

To get high-value agency leads within a limited advertising budget without any past data.

The Process
  • To achieve the numbers we were looking for, we:

    • Built a new funnel from scratch. 
    • Focused on cold audiences (due to a lack of past data). 
    • Kick started a CBO campaign with at least 3 ad sets.
    • Started off with massive audiences, giving Facebook more room to optimize for the best results.
    • Continually tested multiple new creatives and ad copy.
    • Conducted 4-6 weeks of RFT testing.
The Results

From 14th Oct 2020 to 11th Jan 2021, we:

  • Managed to reel in 106 leads.
  • Attained a minimal Cost Per lead of $47, with a total ad spend of $5,017.
  • Achieved a lead conversion rate of 90%!