15+ Financial Advisor Leads with the use of lookalikes.

Client Intro:

This financial advisor wanted to scale his business to new heights but gave us a minimal budget to play with. Here’s how we helped him scale even with the limitations he set:

The Challenge

To increase the number of B2B leads with winning audience & assets.

The Process
  • Given the low budget we were promised, we decided to play safe and restrict our scope of experiments.
  • Therefore, we decided to use lookalikes of highly converting audiences, tested against the new audience we created out of our research.
  • With a limited number of previously winning ad copies and creatives, our CBO worked really well at TOF.
  • The daily ad spend was set at $30/day
The Results

  • Within a short period of 2 weeks, we got a highly converting lookalike audience against all the rest at CPL under the desired target of 73.58%.
  • 1 out of 3 adsets worked well with the same set of audiences, winning all the 18 leads within 2 weeks.