60 Home Contractor Leads with a Lifetime Spend of $2900

Client Intro:

A home contractor was finding it hard to attain leads through his Facebook Ad efforts. Read about how we took the reins and managed to draw in a substantial amount of leads while staying within a limited advertising budget.

The Challenge

To bring in B2B leads/scheduled calls at a Cost Per Lead under $100 with winning audiences and assets.

The Process
  • To drive the results we wanted to see, we:

    –        Initiated a TOF campaign with 3 ad sets through extensive research and experience.

    –        Started with a daily ad spend budget of $30, gradually increasing it to $40 per day.

    –        Made use of 8 different creatives and 4 varying ad copies.

The Results

Here is what we achieved for the client:

–        60 leads/scheduled calls in all

–        A Cost Per Lead of $48.54, less than half of the initial target of $100

–        2 out of 3 ad sets that ended up performing well

–        2 winning creatives and 2 winning ad copies