Our client was an e-commerce company selling products from indie brands. They wanted to see what kind of results we could get for them on a shoestring budget before they signed on with us.
They gave us $30 to use on a sample campaign for their company. We decided to go with a CBO strategy through which, we were able to maximize the impact of the budget. The campaign reached almost 1300 people and ended up generating revenue of $2,230. The client was more than pleased with the results.