Beauty Products
Client Intro:
A Beauty Products Ecommerce Store Facebook Ads Case Study. A beauty products E-com store in NYC needed Digital Marketing Services to increase Sales. Learn how we turned around things for them.
The Email Challenges
? The client had been burned by another agency
? The previous agency spent $10K on Facebook ads without real results
? We did not have any landing pages or offers to work with
? The pixel data was all messed up as the agency was using their own pixel instead of client’s pixel
? We had 45 days to prove ourselves – the client was cautious after having burned in the past
Our Strategy
- Complete pixel installation – we couldn’t afford losing data
- We worked with the client to come up with a Freemium Model
- We identified 2 products to test for the freemium model
- Created 4 different landing pages for Freemium strategy
- Email marketing strategy for follow up
- Retargeting funnel strategy
- Audience strategy was based on competitors, interests, job titles and Lookalikes.
The Results
The results skyrocketed in the very first month
Free plus shipping cost per result was as low as $5.40
ROAS even for freemium products was in positive because of the shipping charges
900+ purchases recorded after the first month
Cost per purchase for core products was below $8
ROAS for core products jumped to 10.64% just from Facebook ads
Email marketing conversion from a free product to core product was 37%
AOV was increased using bundle offers.