We ideally want to use anything the client has. Videos are awesome and pictures are great too. We have a content team in-house, however, we focus on strategy and results so videos aren’t necessarily in our bag (yet) – we can create great pictures and creatives showing their services!

We typically test 4-5 quality images where some showcase services, some simple videos with highlights or lifestyle creatives. Testimonials/video reviews are also great creatives! We test out everything, including headlines, copy, ad descriptions, and CTAs (Call to Action).

We like to use copy that’s resonating and uses pain points/solutions for our ideal persona. We also like competitive advantages/value, reviews, or any content with persuasive potential.

• Sometimes we’ll play with the creatives the make the offer and text “blow up”