E-Commerce Store SEO

Client Intro:

 

An E-Commerce Store SEO Case Study. An E-ommerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PC ad spend. Learn more about how we did it.

The Challenges
  •  This E-commerce store SEO client was just starting out in a niche market
  •  There was fierce competition from the bigger brands
  •  The client did not have much room for the content
  •  90% of the marketing budget was going into the PPC and Facebook ads
  •  Organic traffic was less than 20 sessions per day on average
Our Strategy

☝️ We did a complete audit of the site and a competitor analysis

☝️ Based on the data we created a detailed plan to follow

☝️ All the technical issues were resolved in the first phase

☝️ We started creating content around the specific keywords

☝️ We focused more on long-tail keywords rather than more generic keywords

☝️ This approach helped us compete with the bigger competitors

☝️ We added regular, high-quality backlinks for the site

☝️ AMP – assisted their development team in creating accelerated mobile pages

The Results

✔️ The organic traffic increased by 93% in 9 months

✔️ The revenue increased by 69%

✔️ Search engine rankings improved every month compared to bigger competitors

✔️ Domain authority and page authority increased significantly

✔️ In a matter of 6 months we started earning natural backlinks for the site

✔️ We created and indexed hundreds of new pages for the site