E-Commerce Store SEO

Client Intro:

An E-Commerce Store SEO Case Study. An E-ommerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PC ad spend. Learn more about how we did it.

The Challenges
  •  This E-commerce store SEO client was just starting out in a niche market
  •  There was fierce competition from the bigger brands
  •  The client did not have much room for the content
  •  90% of the marketing budget was going into the PPC and Facebook ads
  •  Organic traffic was less than 20 sessions per day on average
Our Strategy
  • We did a complete audit of the site and a competitor analysis
  • Based on the data we created a detailed plan to follow
  • All the technical issues were resolved in the first phase
  • We started creating content around the specific keywords
  • We focused more on long-tail keywords rather than more generic keywords
  • This approach helped us compete with the bigger competitors
  • We added regular, high-quality backlinks for the site
  • AMP – assisted their development team in creating accelerated mobile pages
The Results
✔️ The organic traffic increased by 93% in 9 months ✔️ The revenue increased by 69% ✔️ Search engine rankings improved every month compared to bigger competitors ✔️ Domain authority and page authority increased significantly ✔️ In a matter of 6 months we started earning natural backlinks for the site ✔️ We created and indexed hundreds of new pages for the site