As part of our management routine, your ads will be continuously tested and refined with the end goal of obviously having the best possible conversions. Part of the testing involves creating new ad copy to see what your audience responds best to and to keep your ads exciting and fresh. Similarly, we optimise or create entirely new landing pages and monitor your keywords to see how well they are performing or whether it’s necessary to add a selection of new ones. We provide monthly reports so you know exactly where you stand and where your ad budget is going maintaining a constant level of transparency.