Professional Firm SEO
Client Intro:
A Professional Firm SEO Case Study. A professional firm in Phoenix, AZ needed SEO services to get more traffic and leads. Learn how we did it in this Professional Firm SEO Case Study.
The Challenges
- This lawyer client did not have full control of the site when they signed up with us
- Their site structure was not SEO friendly at all
- Most of their content was not optimized for any particular keyword
- Their search visibility was almost non-existent
- The law firm had multiple practice areas but the site was unstructured
- They had been burnt by the Indian SEO company
- The site’s mobile load speed was improved significantly
Our Strategy
☝️ We did an in-depth audit of the site
☝️ Created a detailed plan to follow and got it approved from the client
☝️ In the first phase, we resolved all the structural issues of the site
☝️ We also resolved the technical issues to maximize the search visibility
☝️ We fixed the existing content to include the demanded keywords by the client
☝️ We created fresh, unique, and fully keyword-optimized content to gain maximum visibility
☝️ High-quality backlinks were added periodically to strengthen the overall SEO game
☝️ AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience
The Results
✔️ This law firm website was structured for the best results
✔️ The site gained 193% organic traffic within the first 7 months
✔️ The bounce rate dropped from 96% to 68%
✔️ The site was ranked on the 1st page of Google for 21 competitive keyword.