Professional Firms
Client Intro:
A Professional Firms in Phoenix, AZ.
The Email Challenges
- This professional-client did not have full control of the site when they signed up with us
- Their site structure was not SEO friendly at all
- Most of their content was not optimized for any particular keyword
- Their search visibility was almost non-existent
- The Professional Firms had multiple practice areas but the site was unstructured
- They had been burnt by the Indian SEO company
- The site’s mobile load speed was improved significantly
Our Strategy
- Complete pixel installation – we couldn’t afford losing data
- We worked with the client to come up with a Freemium Model
- We identified 2 products to test for the freemium model
- Created 4 different landing pages for Freemium strategy
- Email marketing strategy for follow up
- Retargeting funnel strategy
- Audience strategy was based on competitors, interests, job titles and Lookalikes.
The Results
The results skyrocketed in the very first month
Free plus shipping cost per result was as low as $5.40
ROAS even for freemium products was in positive because of the shipping charges
900+ purchases recorded after the first month
Cost per purchase for core products was below $8
ROAS for core products jumped to 10.64% just from Facebook ads
Email marketing conversion from a free product to core product was 37%
AOV was increased using bundle offers.