A Professional Firms in Phoenix, AZ.
The Email Challenges
- This professional-client did not have full control of the site when they signed up with us
- Their site structure was not SEO friendly at all
- Most of their content was not optimized for any particular keyword
- Their search visibility was almost non-existent
- The Professional Firms had multiple practice areas but the site was unstructured
- They had been burnt by the Indian SEO company
- The site’s mobile load speed was improved significantly
- Complete pixel installation – we couldn’t afford losing data
- We worked with the client to come up with a Freemium Model
- We identified 2 products to test for the freemium model
- Created 4 different landing pages for Freemium strategy
- Email marketing strategy for follow up
- Retargeting funnel strategy
- Audience strategy was based on competitors, interests, job titles and Lookalikes.
The results skyrocketed in the very first month
Free plus shipping cost per result was as low as $5.40
ROAS even for freemium products was in positive because of the shipping charges
900+ purchases recorded after the first month
Cost per purchase for core products was below $8
ROAS for core products jumped to 10.64% just from Facebook ads
Email marketing conversion from a free product to core product was 37%
AOV was increased using bundle offers.