A Start-up Marketing Case Study. We helped a startup in Seattle with their Facebook Ads using the Facebook Ads Rapid Fire Testing Method.
- This client was a startup and had very little to no information about their target audience
- They didn’t have their ideal customer avatars built and blank on their message and creatives
- No website and completely relied on our agency for taking them off.
☝️ We began with building 4 variations for their landing page, using different messaging and creatives
☝️ We built a complete Facebook ads funnel and for TOF, we decided to test out 16 different audiences.
☝️ Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend
☝️ Initial strategy session and discovery
☝️ Ideal customer avatar planning and creation
☝️ Brand messaging strategy
☝️ Landing page creation and optimization
☝️ Built a full-Facebook funnel
☝️ Targeted 16 different cold audiences at the top of the funnel
☝️ Used retargeting with intriguing offers at the middle of the funnel
☝️ Used re-engagement campaigns to increase the lifetime value of their customers
☝️ Sent out exclusive offers for those still on the fence of buying
☝️ Used our battle-tested scaling method to maximize ROAS at the TOF