Subscription Based Business
Client Intro:
A Subscription-based business Facebook Ads Case Study. Learn how we managed to bring in more than 1,200 leads for this subscription-based business using the Facebook Ads.
The Challenges
- The client had spent over £5K with no real data or results
- We only had 3 months initially to produce real results
- The client did not have any lead magnets
- There were no landing pages in place
- All the previous campaigns were turned off in a way that we couldn’t leverage those results
Our Strategy
- We started off with an in-depth audit of the ad account and the website
Identified that in order to achieve real results we need to have a lead magnet
We worked with the client to come up with a suitable lead magnet - Then we started running that lead magnet using Lead Ads
- Despite tremendous results in the first month, we were not satisfied with the Lead Quality
- We build 2 different landing pages and started testing them
Using new ads creatives were also part of our strategy
The Results
The results skyrocketed in the very first month
CPL from Lead Ads was below £0.50
The conversion rate of leads to subscriptions wasn’t that great initially
The client was still happy as new customers were coming in from Email marketing
After we launched the landing pages, the CPL went up a little
However, the conversion rate skyrocketed this time and the client was converting at a better rate
Within the first 2.5 months, we generated over 1,200 leads
And the client was able to convert 192 leads into subscription-based customers.