Our TOF can/will include some of the following for Display, Search, and Video Ads:

• Custom audiences
• Detailed Demographics
• Interests
• Affinity
• Similar Audiences

Our MOF can/will include a mix of multiple retargeting options including standard and dynamic retargeting, retargeting for mobile apps, search ads, videos, and email lists. Along with the following when we see fit:

• Site visitors
• Abandoned carts
• Site search users
• People who match past customers
• YouTube viewers
• People who visit landing pages
• People who visit product pages

Our BOF can/will include some of the following based on audience research, brand persona, and industry:

• Existing/past customers/clients (can be segmented by timelines like past 7 days, 14 days, 30 days, etc). These are for services with upsells or getting people to come back.
• Repeat purchasers
• Customers/Clients in purchase rewards system/program