Google Ad Typical Audiences

Our TOF can/will include some of the following for Display, Search, and Video Ads:

  • Custom audiences
  • Detailed Demographics
  • Interests
  • Affinity
  • Similar Audiences

Our MOF can/will include a mix of multiple retargeting options including standard and dynamic retargeting, retargeting for mobile apps, search ads, videos, and email lists. Along with the following when we see fit:

  • Site visitors
  • Abandoned carts
  • Site search users
  • People who match past customers
  • YouTube viewers
  • People who visit landing pages
  • People who visit product pages

Our BOF can/will include some of the following based on audience research, brand persona, and industry:

  • Existing/past customers/clients (can be segmented by timelines like past 7 days, 14 days, 30 days, etc). These are for services with upsells or getting people to come back.
  • Repeat purchasers
  • Customers/Clients in purchase rewards system/program