Google Ad 3 month plan Month 1 we focus on onboarding, setup, and launch. 2 weeks is the expected launch time. Leaving us with 2 weeks of testing (without delays). The return is minimal here given we’re getting things setup and likely kicked off from the ground. Things like budget, industry, product, audience, and the …
Google Ad Creatives We ideally want to use anything the client has. Videos are awesome and pictures are great too. We have a content team in-house, however, we focus on strategy and results so videos aren’t necessarily in our bag (yet) – we can create great pictures and creatives showing their services! We typically test …
Google Ad Typical Audiences Our TOF can/will include some of the following for Display, Search, and Video Ads: Custom audiences Detailed Demographics Interests Affinity Similar Audiences Our MOF can/will include a mix of multiple retargeting options including standard and dynamic retargeting, retargeting for mobile apps, search ads, videos, and email lists. Along with the following …
Google Ads Strategy Our Google ads focus on accurate targeting for more business (of course). For that, we refine our targeting with relevant longtail and intent-based keywords with converting ad copy. We’ll breakdown the Google Ads funnel we build in 3 stages: TOF (Top of Funnel): focuses on targeting cold audiences MOF (Middle of Funnel): …
