Google Ad 3 month plan Month 1 we focus on onboarding, setup, and launch. 2 weeks is the expected launch time. Leaving us with 2 weeks of testing (without delays). The return is minimal here given we’re getting things setup and likely kicked off from the ground. Things like budget, industry, product, audience, and the …
Google Ad Creatives We ideally want to use anything the client has. Videos are awesome and pictures are great too. We have a content team in-house, however, we focus on strategy and results so videos aren’t necessarily in our bag (yet) – we can create great pictures and creatives showing their services! We typically test …
Google Ad Typical Audiences Our TOF can/will include some of the following for Display, Search, and Video Ads: Custom audiences Detailed Demographics Interests Affinity Similar Audiences Our MOF can/will include a mix of multiple retargeting options including standard and dynamic retargeting, retargeting for mobile apps, search ads, videos, and email lists. Along with the following …
Google Ads Strategy Our Google ads focus on accurate targeting for more business (of course). For that, we refine our targeting with relevant longtail and intent-based keywords with converting ad copy. We’ll breakdown the Google Ads funnel we build in 3 stages: TOF (Top of Funnel): focuses on targeting cold audiences MOF (Middle of Funnel): …
Professional Firm SEO Client Intro: A Professional Firm SEO Case Study. A professional firm in Phoenix, AZ needed SEO services to get more traffic and leads. Learn how we did it in this Professional Firm SEO Case Study. The Challenges This lawyer client did not have full control of the site when they signed …
E-Commerce Store SEO Client Intro: An E-Commerce Store SEO Case Study. An E-ommerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PC ad spend. Learn more about how we did it. The Challenges This E-commerce store SEO client was just starting out in a niche market There was fierce competition from the bigger brands The client did …
Startup Client Intro: A Start-up Marketing Case Study. We helped a startup in Seattle with their Facebook Ads using the Facebook Ads Rapid Fire Testing Method. The Challenges This client was a startup and had very little to no information about their target audience They didn’t have their ideal customer avatars built and blank on their message …
Clothing The Challenges: Everything the client had done in the past did not produce any results The data in the ad account couldn’t be used to get quick sales/wins for this client Given their lack of results with the previous marketing spends well into 6 figures had generated less than 2x ROAS, they needed …
Chiropractor Client Intro: A Chiropractor Marketing Case Study. Our Chiropractor client in Boston, MA needed Facebook & Email Marketing services to get more clients. See below how we helped them land more clients. The Challenges for Chiropractor Marketing ? This chiropractor was looking for customers ? He didn’t have a pipeline to generate leads to keep patients coming …
Dentist Facebook Ads Client Intro: A Dentist Facebook Ads Case Study. The client based in the United States needed help with Facebook Ads to generate Leads. The Challenges Our dentist client did not have the kind of time to focus on his Google rank and SEO. He needed a simple solution for a quick fix as he was …
